Senior Director / Vice President, Online Marketing

neoSaej is seeking a Senior Director or Vice President of Online Marketing, a key member of the leadership team to help us substantially grow. Someone who is passionate about all things web related, can juggle multiple priorities, and help us take our conversion rates to the next level. This is an opportunity for a highly motivated individual to get involved with key aspects of marketing for a red hot start-up. Strong organizational and analytical skills, as well as expertise in affiliates, various lead gen models, and conversion optimization are required. An in-depth understanding of end to end unit economics is critical. Experience with social media is highly desirable. This position will be a part of the executive team and report directly to the President.

Responsibilities:

• Develop strategic plan and its successful execution.
• Manage marketing team and work closely with them to optimize affiliate programs, campaigns and payout structure.
• Manage SEO improvements and creative development.
• Manage acquisition email program and developing strategies for list growth.
• Track and measure the performance of online marketing campaigns. Design test strategies and creative to optimize results.
• Implement promotions via social media channels to drive customer acquisition.
• Lead efforts to optimize end-to-end conversion including delivering a web site/online experience that is significant enough to drive such conversion.
• Identify new advertising opportunities, negotiate terms and execute agreements.

Qualifications:

• Minimum of 7-8 years of relevant experience.
• Minimum of 3 years management experience.
• Direct consumer marketing experience and a proven track record, evidenced by at least a million unique visitors/month, is required.
• Internet business development track record.
• Start-up experience a strong plus.
• Excellent leadership, prioritization, communication, analytic and quantitative skills.
• Experience with site analytic tools.
• Strong verbal and written communication skills.
• Ability to work well in a high-energy, high-intensity team environment.
• Bachelors Degree or MBA in Marketing, Advertising or Business Management preferred.

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Online Marketing Specialist - Conversion Optimization

The Online Marketing Specialist will work in the area of conversion optimization and monetization of MoneyAisle.com. The ideal candidate is someone who is highly motivated and passionate about maximizing visitor conversion using landing page and funnel optimization, analytics, A/B testing, multivariate testing, abandonment reduction and recapture. The candidate's success will be measured by quantifiable improvements in visitor conversion and overall monetization. The position requires proficiency in a unique blend of disciplines including analytical, quantitative, behavioral and web design.

Responsibilities:

• Manage, measure and optimize all aspects of site conversion and monetization.
• Manage web analytics, A/B and multivariate tests.
• Maximize revenue per visitor from various channels including SEO, PPC, Affiliates/Partners.
• Manage landing page design and testing.
• Author conversion related product requirements and work with the product development team to ensure successful project execution.
• As part of the MoneyAisle marketing team, contribute to other marketing activities as needed.

Requirements:

• 2+ years experience with Internet marketing including thorough understanding of conversion metrics and how to improve them.
• Passionate about maximizing website conversion and monetization.
• Experience with A/B testing, multivariate testing and experimental design. Experience with Google Analytics and Google Website Optimizer for conversion testing is a plus.
• Experience developing effective website information architecture and conversion funnels.
• Deep understanding of CPA, CPL, CPM SEM, SEO, CPC and PPC.
• Interest and understanding of human psychology, persuasion and how it affects visitor behavior.
• Startup experience a plus.
• Ability to quickly develop wireframes and mockups.
• BS in an analytical/quantitative discipline such as Statistics, Mathematics, Physics, Computer Science, Economics. Masters degree or MBA is a plus.

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Online Marketing Manager

We are an exciting startup looking for a hands-on Online Marketing Manager to develop, implement and maintain our paid search and display advertising programs. This is position is for someone with excellent analytical skills and a demonstrated passion for internet marketing. The successful candidate will also have experience measurably increasing qualified traffic at a positive ROI. The candidate's success will be measured by quantifiable improvements in traffic, visitor conversion and overall monetization.

Responsibilities:

• Responsible for the execution of online search marketing, and display advertising strategy which includes exploring and testing new online channels to generate qualified visitors while meeting cost-per-acquisition targets.
• Work with marketing, design, and engineering to deploy lead generation campaigns across multiple media channels.
• Manage, measure and optimize site conversion and monetization.
• Design and manage web analytics, A/B split testing, and multivariate testing.
• Maximize revenue per visitor from various channels including SEO, PPC, Affiliates/Partners.

Requirements:

• 2+ years of direct-to-consumer online marketing ideally with experience in the creation, implementation and measurement of customer acquisition campaigns across a variety of online channels, including organic and paid search, email, and social media.
• Deep understanding of CPA, CPL, CPM SEM, SEO, CPC and PPC.
• Proven track record with search marketing and/or display advertising.
• Passionate about maximizing website conversion and monetization.
• Experience with Google Analytics and Google Website Optimizer is a plus.
• Bachelors degree in a related discipline such as Statistics, Mathematics, Physics, Computer Science, Economics or Business. Masters degree or MBA is a plus.

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Web Designer and User Interface Developer

We are looking for a top-notch web designer and user interface developer to join our team. This is an excellent opportunity for a front-end designer/developer to be an integral contributor to our online marketing activities. The position requires expertise in UI design and development, experience in website production and management, as well as demonstrated aptitude for online marketing and social media.

Responsibilities and Skills:

• Responsible for complete front-end lifecycle including interaction design, mockups, web design, implementing HTML, CSS, Javascript, copy editing, as well as production, and conversion optimization.
• Key contributer to MoneyAisle.com's marketing and social media initiatives.
• Expert in user interface design and development using HTML, CSS and some Javascript.
• Comfortable with using Photoshop or similar tools to design and edit website graphics and creatives.
• Excellent writing and copy-editing skills for website marketing and social media.
• 2+ years of relevant experience and a Bachelors degree from a reputable institution.
• Desire to win and work in a dynamic, fast-paced startup environment.

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